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Media rules! : mastering today's technology to connect with and keep your audience /
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
J. Wiley & Sons,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The media that matters
- Translating transition
- Be all things
- Be organic
- Be a guide
- Be choosy
- Be a fighter
- Be an expert
- Be part of the best team
- Be ahead of your audiences
- Be second to your competitors
- Be fresh
- Be geographically relevant
- Be a public failure
- Be connected and coordinated
- Be a steward
- Be measurable.