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OCoLC |
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20231017213018.0 |
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m o d |
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cr unu|||||||| |
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090618t20082009nju ob 001 0 eng d |
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|a UMI
|b eng
|e pn
|c UMI
|d OCLCQ
|d COO
|d CEF
|d OCLCQ
|d OCLCF
|d OCLCQ
|d OCLCA
|d UAB
|d OCLCO
|d OCLCQ
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| 020 |
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|a 9780470379288
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| 020 |
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|a 0470379286
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| 029 |
1 |
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|a CHBIS
|b 006152183
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| 035 |
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|a (OCoLC)402405648
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| 037 |
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|a CL0500000042
|b Safari Books Online
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| 050 |
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4 |
|a HF5415.1265
|b .S36 2009
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| 082 |
0 |
4 |
|a 658.872
|2 22
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Scott, David Meerman.
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| 245 |
1 |
4 |
|a The new rules of marketing and PR :
|b how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
|c David Meerman Scott.
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| 250 |
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|a Rev. and updated.
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| 260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c 2008, ©2009.
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| 300 |
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|a 1 online resource (xxxi, 287 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 500 |
|
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|a Title from resource description page (viewed June 1, 2009).
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| 500 |
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|a "Revised and updated with new sections on social media."--Cover
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|t Foreword --
|t Introduction --
|g [pt]. 1.
|t How the web has changed the rules of marketing and PR --
|g 1.
|t The old rules of marketing and PR are ineffective in an online world --
|g 2.
|t The new rules of marketing and PR --
|g 3.
|t Reaching your buyers directly --
|g [pt]. 2.
|t Web-based communications to reach buyers directly --
|g 4.
|t Blogs : tapping millions of evangelists to tell your story --
|g 5.
|t The new rules of news releases --
|g 6.
|t Audio content delivery through podcasting --
|g 7.
|t Forums, wikis, and your targeted audience --
|g 8.
|t Going viral : the web helps audiences catch the fever --
|g 9.
|t The content-rich web site.
|
| 505 |
0 |
0 |
|g [pt]. 3.
|t Action plan for harnessing the power of the new rules --
|g 10.
|t You are what you publish : building your marketing and PR plan --
|g 11.
|t Online thought leadership to brand your organization as a trusted resource --
|g 12.
|t How to write for your buyers --
|g 13.
|t How web content influences the buying process --
|g 14.
|t How to use news releases to reach buyers directly --
|g 15.
|t The online media room : your front door for much more than the media --
|g 16.
|t The new rules for reaching the media --
|g 17.
|t Blogging to reach your buyers --
|g 18.
|t Podcasting and video made, well, as easy as possible --
|g 19.
|t Social networking sites and marketing --
|g 20.
|t Search engine marketing --
|g 21.
|t Make it happen --
|t Acknowledgments --
|t Index --
|t About the author --
|t World wide rave : creating triggers that get milions of people to spread your ideas and share your stories [excerpt].
|
| 588 |
0 |
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|a Print version record.
|
| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Public relations.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
6 |
|a Relations publiques.
|
| 650 |
|
7 |
|a public relations.
|2 aat
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 (OCoLC)fst00977272
|
| 650 |
|
7 |
|a Public relations.
|2 fast
|0 (OCoLC)fst01082892
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780470379288/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 994 |
|
|
|a 92
|b IZTAP
|
