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Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage /
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and f.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2009.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- China and India : four stories rolled into one
- Think China and India, not China or India
- Megamarkets and microcustomers : fighting for local market dominance
- Leveraging China and India for global advantage
- Competing with dragons and tigers on the global stage
- The war for talent : dealing with scarcity in the midst of plenty
- Global enterprise 2020.