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Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage /
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and f.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2009.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Gupta, Anil K., |d 1949- | |
| 245 | 1 | 0 | |a Getting China and India right : |b strategies for leveraging the world's fastest-growing economies for global advantage / |c Anil K. Gupta, Haiyan Wang. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c ©2009. | ||
| 300 | |a 1 online resource (xvi, 254 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a text file | ||
| 504 | |a Includes bibliographical references (pages 229-238) and index. | ||
| 505 | 0 | |a China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. | |
| 520 | |a This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and f. | ||
| 588 | 0 | |a Print version record. | |
| 542 | |f Copyright © Jossey-Bass |g 2009 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing |z China. | |
| 650 | 0 | |a Marketing |z India. | |
| 650 | 0 | |a Globalization. | |
| 650 | 6 | |a Marketing |z Chine. | |
| 650 | 6 | |a Marketing |z Inde. | |
| 650 | 6 | |a Mondialisation. | |
| 650 | 7 | |a globalism. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a Globalization. |2 fast |0 (OCoLC)fst00943532 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 651 | 7 | |a China. |2 fast |0 (OCoLC)fst01206073 | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
| 700 | 1 | |a Wang, Haiyan |c (Consultant) | |
| 776 | 0 | 8 | |i Print version: |a Gupta, Anil K., 1949- |t Getting China and India right. |b 1st ed. |d San Francisco : Jossey-Bass, ©2009 |z 9780470284247 |z 0470284242 |w (DLC) 2008046777 |w (OCoLC)244060890 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470284247/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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