Inspire! : why customers come back /

8 POWERFUL WAYS TO INSPIRE TODAY'S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK! "With Jim Champy's well-proven gift for keen management analysis, today's essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpabl...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Champy, James, 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press, ©2009.
Temas:
Marketing.
Consumer education.
Customer relations > Management.
Authenticity (Philosophy)
Consommateurs > Éducation.
Authenticité (Philosophie)
marketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • From tired to inspired
  • What could be more inspiring than a crusade?
  • What could be more inspiring than convenience with economy?
  • What could be more inspiring than a trusted channel?
  • What could be more inspiring than simplifying complexity?
  • What could be more inspiring than honesty?
  • What could be more inspiring than being your own customer?
  • What could be more inspiring than enthusiastic customers?
  • What could be more inspiring than the melding of cool and sport?

Ejemplares similares