Primal branding : create zealots for your brand, your company, and your future /

Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hanlon, Patrick
Autor Corporativo: Tantor Media
Otros Autores: Sklar, Alan (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Old Saybrook, Conn.] : Tantor Media, 2009.
Temas:
Brand name products.
Branding (Marketing)
Consumer behavior.
Produits de marque.
Stratégie de marque.
Consommateurs > Comportement.
branding.
Brand name products
Consumer behavior
Downloadable audio books.
Audiobooks
Audiobooks.
Livres audio.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
Notas:Unabridged.
Audio file.
Title from image on Web page (viewed May 15, 2009).
Previously released on compact disc, 2006.
Descripción Física:1 online resource (1 audio file)
ISBN:9781400122196
1400122198
Acceso:Digital content provided by Ingram Digital; access may be restricted to users at participating institutions.

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