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Storytelling for grantseekers : a guide to creative nonprofit fundraising /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Clarke, Cheryl, 1955- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, [2009]
Edición:Second edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction : why storytelling?
  • 1. First steps : getting ready for grantseeking
  • 2. Research and relationships : finding and cultivating your audience
  • 3. The short story : writing letters of inquiry
  • 4. The proposal narrative : introducing the characters and the place
  • 5. The need or problem : building tension and conflict into your story
  • 6. Goals, objectives, and methods : making changes by addressing the problem
  • 7. Evaluation and future funding : writing the epilogue and planning for a sequel
  • 8. The budget : translating your story from words to numbers
  • 9. The summary, titles, and headings : preparing your marketing copy
  • 10. Packaging : publishing your proposal story
  • 11. Site visits and beyond : interacting with funders __ 12. Beyond grants : applying the storytelling method
  • Appendix : the final manuscript : two letter proposal samples.