The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /

"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. T...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shih, Clara Chung-wai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Prentice Hall, ©2009.
Temas:
Facebook (Electronic resource)
Business enterprises > Computer networks.
Online social networks.
Entreprises > Réseaux d'ordinateurs.
Réseaux sociaux (Internet)
Business enterprises > Computer networks
Online social networks
Management
Vermarktung
Online-Community
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The fourth revolution
  • The evolution of digital media
  • Social capital from networking online
  • Social sales
  • Social network marketing
  • Social innovation
  • Social recruiting
  • Engage your customers
  • Get your message across
  • Build and manage your relationships
  • Corporate governance and strategy
  • The future of social business.

Ejemplares similares