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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /

"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. T...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shih, Clara Chung-wai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Prentice Hall, ©2009.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)