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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /
"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. T...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
Prentice Hall,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
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| 008 | 090427s2009 mauab o 001 0 eng d | ||
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| 019 | |a 642474450 |a 667055443 |a 1058127483 |a 1103252769 |a 1149037832 | ||
| 020 | |a 9780137153213 | ||
| 020 | |a 013715321X | ||
| 020 | |a 9780137152223 |q (pbk. ; |q alk. paper) | ||
| 020 | |a 0137152221 |q (pbk. ; |q alk. paper) | ||
| 020 | |a 9780137153183 | ||
| 020 | |a 013715318X | ||
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| 037 | |a CL0500000038 |b Safari Books Online | ||
| 050 | 4 | |a HD30.37 |b .S49 2009 | |
| 082 | 0 | 4 | |a 658.8/72 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Shih, Clara Chung-wai. | |
| 245 | 1 | 4 | |a The Facebook era : |b tapping online social networks to build better products, reach new audiences, and sell more stuff / |c Clara Shih. |
| 260 | |a Boston : |b Prentice Hall, |c ©2009. | ||
| 300 | |a 1 online resource (xiv, 236 pages) : |b illustrations, map | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a "Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Page 4 of cover | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Facebook (Electronic resource) |
| 630 | 0 | 7 | |a Facebook (Electronic resource) |2 fast |
| 650 | 0 | |a Business enterprises |x Computer networks. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 6 | |a Entreprises |x Réseaux d'ordinateurs. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 7 | |a Business enterprises |x Computer networks |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Management |2 gnd | |
| 650 | 7 | |a Vermarktung |2 gnd | |
| 650 | 7 | |a Online-Community |2 gnd | |
| 776 | 1 | |z 0137152221 |z 9780137152223 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780137153213/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38082238 | ||
| 938 | |a Coutts Information Services |b COUT |n 11909992 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 243042 | ||
| 938 | |a Internet Archive |b INAR |n facebookeratappi00shih | ||
| 938 | |a YBP Library Services |b YANK |n 14858564 | ||
| 994 | |a 92 |b IZTAP | ||