The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /

"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. T...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shih, Clara Chung-wai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Prentice Hall, ©2009.
Temas:
Facebook (Electronic resource)
Business enterprises > Computer networks.
Online social networks.
Entreprises > Réseaux d'ordinateurs.
Réseaux sociaux (Internet)
Business enterprises > Computer networks
Online social networks
Management
Vermarktung
Online-Community
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Page 4 of cover
Notas:Includes index.
Descripción Física:1 online resource (xiv, 236 pages) : illustrations, map
ISBN:9780137153213
013715321X
9780137152223
0137152221
9780137153183
013715318X

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