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So what? : how to communicate what really matters to your audience /
Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's lea...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FT Press,
Ã2009.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- What you need to know
- in 850 words
- Mindset- change your thinking, change your life
- "Origin" how I learned to think this way you can too
- "Filter" your world view
- "Benefit" what's in it for them
- Communicator-who you always wanted to be "yourself"
- "Anticipating" winging it versus orchestration
- "Positioning" getting your audience engaged
- Reminder- tie a string around your finger
- "Now what"! getting from where you are to where you want to be.