Putting the public back in public relations : how social media is reinventing the aging business of PR /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solis, Brian
Otros Autores: Breakenridge, Deirdre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press, ©2009.
Temas:
Public relations.
Social media > Economic aspects.
Online social networks.
Public Relations
Relations publiques.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
public relations.
Online social networks
Public relations
Social media > Economic aspects
World Wide Web 2.0
Öffentlichkeitsarbeit
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • What's wrong with PR?
  • PR 2.0 vs. public relations
  • PR 2.0 in a Web 2.0 world
  • Traditional vs. new journalism
  • PR is about relationships
  • The language of new PR
  • Blogger relations
  • Social media releases (SMRs)
  • Video news release (VNR) 2.0
  • Corporate blogging
  • Technology does not override the social sciences
  • Social networks : the online hub for your brand
  • Micromedia
  • New "marketing" roles
  • Community managers and customer service 2.0
  • Socialization of communication and service
  • The rules for breaking news
  • A new guide to metrics
  • PR 2.0 + PR 1.0 = putting the public back in public relations.

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