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00000cam a2200000 a 4500 |
| 001 |
OR_ocn317878945 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr unu|||||||| |
| 008 |
090406s2009 njua o 001 0 eng d |
| 040 |
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|a UMI
|b eng
|e pn
|c UMI
|d OCLCQ
|d CEF
|d OCLCQ
|d IDEBK
|d OCLCF
|d COO
|d CDX
|d OCLCQ
|d YDX
|d EZC
|d OCLCO
|d AU@
|d UHL
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
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| 019 |
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|a 428739866
|a 617958108
|a 643805057
|a 667056818
|a 1034978381
|a 1059047483
|a 1097123731
|a 1113213269
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| 020 |
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|a 9780137011247
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| 020 |
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|a 0137011245
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| 020 |
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|a 9780137150694
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| 020 |
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|a 0137150695
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| 020 |
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|a 1282430807
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| 020 |
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|a 9781282430808
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| 020 |
|
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|a 9786612430800
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| 020 |
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|a 661243080X
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| 020 |
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|a 0137011237
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| 020 |
|
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|a 9780137011230
|
| 029 |
1 |
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|a CDX
|b 11910032
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| 029 |
1 |
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|a CHBIS
|b 006152008
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| 035 |
|
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|a (OCoLC)317878945
|z (OCoLC)428739866
|z (OCoLC)617958108
|z (OCoLC)643805057
|z (OCoLC)667056818
|z (OCoLC)1034978381
|z (OCoLC)1059047483
|z (OCoLC)1097123731
|z (OCoLC)1113213269
|
| 037 |
|
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|a CL0500000037
|b Safari Books Online
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| 050 |
|
4 |
|a HD59
|b .S65 2009
|
| 082 |
0 |
4 |
|a 659.2
|2 22
|
| 084 |
|
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|a 05.31
|2 bcl
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| 084 |
|
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|a QP 637
|2 rvk
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Solis, Brian.
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| 245 |
1 |
0 |
|a Putting the public back in public relations :
|b how social media is reinventing the aging business of PR /
|c Brian Solis, Deirdre Breakenridge.
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| 260 |
|
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|a Upper Saddle River, N.J. :
|b FT Press,
|c ©2009.
|
| 300 |
|
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|a 1 online resource (xxviii, 314 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Includes index.
|
| 505 |
0 |
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|a What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
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| 588 |
0 |
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|a Print version record.
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| 546 |
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|a English.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Public relations.
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| 650 |
|
0 |
|a Social media
|x Economic aspects.
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| 650 |
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0 |
|a Online social networks.
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| 650 |
|
2 |
|a Public Relations
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| 650 |
|
6 |
|a Relations publiques.
|
| 650 |
|
6 |
|a Médias sociaux
|x Aspect économique.
|
| 650 |
|
6 |
|a Réseaux sociaux (Internet)
|
| 650 |
|
7 |
|a public relations.
|2 aat
|
| 650 |
|
7 |
|a Online social networks
|2 fast
|
| 650 |
|
7 |
|a Public relations
|2 fast
|
| 650 |
|
7 |
|a Social media
|x Economic aspects
|2 fast
|
| 650 |
|
7 |
|a World Wide Web 2.0
|2 gnd
|
| 650 |
|
7 |
|a Öffentlichkeitsarbeit
|2 gnd
|
| 700 |
1 |
|
|a Breakenridge, Deirdre.
|
| 776 |
1 |
|
|z 0137150695
|z 9780137150694
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780137011247/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
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|a Askews and Holts Library Services
|b ASKH
|n AH37826479
|
| 938 |
|
|
|a Coutts Information Services
|b COUT
|n 11910032
|
| 938 |
|
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|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n 243080
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 14856711
|
| 994 |
|
|
|a 92
|b IZTAP
|
