Success with Microsoft Dynamics CRM 4.0 : implementing customer relationship management /

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Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Mathena, Justin, Yetter, Aaron (Autor), Hostetler, Hoss (Autor)
Otros Autores: Johnston, Chris (Revisador)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, Calif. : Apress, ©2009.
Temas:
Microsoft CRM.
Customer relations > Data processing.
Relationship marketing.
Marketing relationnel.
BUSINESS & ECONOMICS > Customer Relations.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The Evolution of CRM; Microsoft CRM in the Market; Planning Your CRM Initiative; Initiating and Executing a CRM Phase; Configuration Guidelines for Core Functionality; Avoiding the Doldrums; Opportunities to Expand the Value of CRM.

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