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The art of the start : the time-tested, battle-hardened guide for anyone starting anything /

"A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams"--Publisher's website

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kawasaki, Guy, 1954-
Autor Corporativo: Tantor Media
Otros Autores: Boehmer, Paul (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Old Saybrook, Conn.] : Tantor Media, 2009.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The art of starting
  • The art of positioning
  • The art of pitching
  • The art of writing a business plan
  • The art of bootstrapping
  • The art of recruiting
  • The art of raising capital
  • The art of partnering
  • The art of branding
  • The art of rainmaking
  • The art of being a mensch.