Cargando…
Answering the ultimate question : how Net Promoter can transform your business /
"Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"--Challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and '...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2009.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | OR_ocn316277517 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||||||| | ||
| 008 | 090202s2009 caua ob 001 0 eng d | ||
| 040 | |a LGG |b eng |e pn |c LGG |d MERUC |d UBY |d UMI |d E7B |d OCLCQ |d CNCGM |d OCLCQ |d REDDC |d OCLCQ |d DEBSZ |d YDXCP |d N$T |d OCLCF |d OCLCQ |d OCLCE |d OCLCQ |d AZK |d COO |d S9I |d OCLCO |d EZ9 |d EYM |d UAB |d VT2 |d OCLCO |d UKAHL |d OCLCO |d OCLCQ | ||
| 019 | |a 441827087 |a 505097263 |a 646771622 |a 656458586 |a 670428492 |a 892048856 |a 961665011 |a 962561136 |a 995760912 |a 995880407 |a 1060188575 |a 1105881664 |a 1190693707 |a 1194757242 |a 1267726514 |a 1281712801 |a 1294592520 | ||
| 020 | |a 0470395729 |q (electronic bk.) | ||
| 020 | |a 9780470395721 |q (electronic bk.) | ||
| 020 | |a 9786611937652 | ||
| 020 | |a 661193765X | ||
| 020 | |a 9780470462638 |q (e-book) | ||
| 020 | |a 0470462639 | ||
| 020 | |z 9780470260692 | ||
| 020 | |z 0470260696 |q (Cloth) | ||
| 024 | 8 | |a 9786611937652 | |
| 029 | 1 | |a AU@ |b 000053252194 | |
| 029 | 1 | |a DEBSZ |b 372816061 | |
| 035 | |a (OCoLC)316277517 |z (OCoLC)441827087 |z (OCoLC)505097263 |z (OCoLC)646771622 |z (OCoLC)656458586 |z (OCoLC)670428492 |z (OCoLC)892048856 |z (OCoLC)961665011 |z (OCoLC)962561136 |z (OCoLC)995760912 |z (OCoLC)995880407 |z (OCoLC)1060188575 |z (OCoLC)1105881664 |z (OCoLC)1190693707 |z (OCoLC)1194757242 |z (OCoLC)1267726514 |z (OCoLC)1281712801 |z (OCoLC)1294592520 | ||
| 037 | |a CL0500000075 |b Safari Books Online | ||
| 042 | |a dlr | ||
| 050 | 4 | |a HF5415.5 |b .B76 2009eb | |
| 072 | 7 | |a BUS |x 018000 |2 bisacsh | |
| 072 | 7 | |a KJS |2 bicssc | |
| 082 | 0 | 4 | |a 658.8/12 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Brooks, Laura L., |d 1963- | |
| 245 | 1 | 0 | |a Answering the ultimate question : |b how Net Promoter can transform your business / |c Laura L. Brooks, Richard Owen. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c ©2009. | ||
| 300 | |a 1 online resource (xiv, 304 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"--Challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types"--Resource description page | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Success in business. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction. |2 fast |0 (OCoLC)fst00876403 | |
| 650 | 7 | |a Customer loyalty. |2 fast |0 (OCoLC)fst00885531 | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Success in business. |2 fast |0 (OCoLC)fst01137062 | |
| 650 | 7 | |a Kundenbindung |2 gnd | |
| 700 | 1 | |a Owen, Richard, |d 1965- | |
| 776 | 0 | 8 | |i Print version: |a Brooks, Laura L., 1963- |t Answering the ultimate question. |b 1st ed. |d San Francisco, CA : Jossey-Bass, ©2009 |w (DLC) 2008032858 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470260692/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 936 | |a BATCHLOAD | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH3918700 | ||
| 938 | |a EBSCOhost |b EBSC |n 254112 | ||
| 938 | |a YBP Library Services |b YANK |n 2917594 | ||
| 994 | |a 92 |b IZTAP | ||