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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /
This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand,...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Wharton School Pub.,
©2009.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. |
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| Descripción Física: | 1 online resource (xx, 218 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0136043313 9780136043317 0137005865 9780137005864 0137005857 9780137005857 1282430785 9781282430785 9786612430787 6612430788 |