Email marketing : an hour a day /

"If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, q...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mullen, Jeanniey
Otros Autores: Daniels, David, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley Pub., ©2009.
Colección:Serious skills.
Temas:
Internet marketing.
Telemarketing.
Electronic mail messages.
Electronic Mail
Marketing sur Internet.
Télémarketing.
Courrier électronique.
electronic mail.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Email Marketing: An Hour a Day; Acknowledgments; About the Authors; Contents; Foreword; Introduction; Chapter 1: Understanding Email Marketing Today; Chapter 2: The Five Critical Elements of Every Email You Create; Chapter 3: Getting Ready to Build Your Email Marketing Efforts; Chapter 4: What Happens Once You Send Your Email; Chapter 5: Eight Key Drivers of Your Email Campaign; Chapter 6: Preparing Your Email Marketing ChapStrategy; Chapter 7: Month 2: Ensuring Success as You Launch Your Campaign; Chapter 8: Month 3: Adding Bells and Whistles; Chapter 9: Getting Ready for Year 2 and Beyond.

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