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Email marketing : an hour a day /
"If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, q...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley Pub.,
©2009.
|
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Mullen, Jeanniey. | |
| 245 | 1 | 0 | |a Email marketing : |b an hour a day / |c Jeanniey Mullen, David Daniels. |
| 260 | |a Indianapolis, Ind. : |b Wiley Pub., |c ©2009. | ||
| 300 | |a 1 online resource (xx, 291 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Sybex serious skills | |
| 500 | |a Includes index. | ||
| 520 | |a "If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks"--Resource description page | ||
| 505 | 0 | |a Email Marketing: An Hour a Day; Acknowledgments; About the Authors; Contents; Foreword; Introduction; Chapter 1: Understanding Email Marketing Today; Chapter 2: The Five Critical Elements of Every Email You Create; Chapter 3: Getting Ready to Build Your Email Marketing Efforts; Chapter 4: What Happens Once You Send Your Email; Chapter 5: Eight Key Drivers of Your Email Campaign; Chapter 6: Preparing Your Email Marketing ChapStrategy; Chapter 7: Month 2: Ensuring Success as You Launch Your Campaign; Chapter 8: Month 3: Adding Bells and Whistles; Chapter 9: Getting Ready for Year 2 and Beyond. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Telemarketing. | |
| 650 | 0 | |a Electronic mail messages. | |
| 650 | 2 | |a Electronic Mail | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Télémarketing. | |
| 650 | 6 | |a Courrier électronique. | |
| 650 | 7 | |a electronic mail. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Electronic mail messages. |2 fast |0 (OCoLC)fst00907328 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Telemarketing. |2 fast |0 (OCoLC)fst01146200 | |
| 700 | 1 | |a Daniels, David, |d 1970- | |
| 776 | 0 | 8 | |i Print version: |a Mullen, Jeanniey. |t Email marketing. |d Indianapolis, Ind. : Wiley Pub., ©2009 |z 9780470386736 |z 0470386738 |w (DLC) 2008040281 |w (OCoLC)230190764 |
| 830 | 0 | |a Serious skills. | |
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