Email marketing : an hour a day /

"If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, q...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mullen, Jeanniey
Otros Autores: Daniels, David, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley Pub., ©2009.
Colección:Serious skills.
Temas:
Internet marketing.
Telemarketing.
Electronic mail messages.
Electronic Mail
Marketing sur Internet.
Télémarketing.
Courrier électronique.
electronic mail.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks"--Resource description page
Notas:Includes index.
Descripción Física:1 online resource (xx, 291 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780470451458
0470451459
9780470386736
0470386738
9786611946562
661194656X

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