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Mission, Inc. : the practitioner's guide to social enterprise /
Business has the power to change the world, but some businesses embrace that opportunity more aggressively than others do. Social enterprises put their change mission first - what they sell or what service they provide is a means to accomplishing a larger goal, rather than an end in itself. Their fr...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers : Ingram Publishers Services [distributor],
©2009.
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| Edición: | 1st ed. |
| Colección: | Social venture network series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction : the most successful business on earth
- The ten paradoxes of social enterprise
- Doing good versus doing well : balancing impact and profit
- Form versus function : choosing the right structure
- Planning versus practice : working with discipline
- Debits versus credits : creating financial health
- Do-gooders versus good doers : hiring the best people
- Perception versus reality : marketing on higher ground
- Value versus waste : leaning the enterprise
- Metrics versus instinct : measuring success
- Growth versus focus : expanding sensibly
- Sweat equity versus blood equity : caring for yourself.