Getting to scale : growing your business without selling out /

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Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg says no. B...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bamburg, Jill, 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Berkeley : Berrett-Koehler ; Publishers Group West [distributor], ©2006.
Edición:1st ed.
Colección:0.
Temas:
Small business > United States > Management > Case studies.
Entrepreneurship > United States > Case studies.
Social responsibility of business > United States > Case studies.
Success in business > United States > Case studies.
Petites et moyennes entreprises > États-Unis > Gestion > Études de cas.
Entrepreneuriat > États-Unis > Études de cas.
Entreprises > Responsabilité sociale > États-Unis > Études de cas.
Succès dans les affaires > États-Unis > Études de cas.
BUSINESS & ECONOMICS > Small Business.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Entrepreneurship.
Small business > Management.
Social responsibility of business.
Success in business.
United States.
Case studies.
Études de cas.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction : there IS another way
  • Mission comes first
  • Any business can do it
  • Organic is the way to grow
  • Finance your independence
  • Build your values into the brand
  • Match manufacturing to mission
  • Morph early and often
  • Form follows function
  • The soft stuff is the hardest
  • Getting to the scale : is it right for you?

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