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Getting to scale : growing your business without selling out /
Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg says no. B...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA : Berkeley :
Berrett-Koehler ; Publishers Group West [distributor],
©2006.
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| Edición: | 1st ed. |
| Colección: | 0.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs--including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate--her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting small is beautiful approach as well as the you have to sell out to grow mandate. |
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| Descripción Física: | 1 online resource (xvi, 174 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 153-163) and index. |
| ISBN: | 9781605090153 1605090158 9781609943509 1609943503 1282298844 9781282298842 9786612298844 6612298847 |