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The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Godin, Seth
Autor Corporativo: HighBridge Audio (Firm)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Minneapolis, Minn.] : HighBridge Audio, 2009.
Temas:
Marketing > Management.
Marketing > Social aspects.
Product differentiation.
Target marketing.
Marketing > Gestion.
Marketing > Aspect social.
Produits commerciaux > Différenciation.
Cibles (Marketing)
Downloadable audio books.
Audiobooks.
Livres audio.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.
Descripción Física:1 online resource (1 audio file)
ISBN:9781598875164
1598875167

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