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Social media marketing : an hour a day /
"If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and h...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Documento de Gobierno Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley,
©2008.
|
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Evans, Dave. | |
| 245 | 1 | 0 | |a Social media marketing : |b an hour a day / |c Dave Evans. |
| 260 | |a Indianapolis, Ind. : |b Wiley, |c ©2008. | ||
| 300 | |a 1 online resource (xxii, 409 pages) : |b illustrations | ||
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| 490 | 1 | |a Serious skills | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part I: The Foundation of Social Media -- pt. II: Month 1: Prepare for Social Marketing -- pt. III: Month 2: Social Media Channels -- pt. IV: Month 3: Complete Your Plan -- Appendix A: Worksheets -- Appendix B: Additional Social Media Resources. | |
| 520 | |a "If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube"--Resource description page | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Social marketing. | |
| 650 | 6 | |a Marketing social. | |
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| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Social marketing |2 fast | |
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| 650 | 7 | |a Soziomarketing |2 gnd | |
| 650 | 7 | |a Soziales Netzwerk |2 gnd | |
| 650 | 7 | |a Marketing. |2 sears | |
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| 776 | 0 | 8 | |i Print version: |a Evans, Dave. |t Social media marketing. |d Indianapolis, Ind. : Wiley, ©2008 |z 9780470344026 |z 0470344024 |w (OCoLC)226356017 |
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