Social media marketing : an hour a day /
"If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and h...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Documento de Gobierno Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Indianapolis, Ind. :
Wiley,
©2008.
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Colección: | Serious skills.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Sumario: | "If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube"--Resource description page |
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Descripción Física: | 1 online resource (xxii, 409 pages) : illustrations |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9780470439319 0470439319 6611837140 9786611837143 |