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Social media marketing : an hour a day /

"If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and h...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Evans, Dave
Formato: Documento de Gobierno Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley, ©2008.
Colección:Serious skills.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube"--Resource description page
Descripción Física:1 online resource (xxii, 409 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780470439319
0470439319
6611837140
9786611837143