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Changing the game : how video games are transforming the future of business /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Edery, David, 1976-
Otros Autores: Mollick, Ethan, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press, ©2009.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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020 |a 9780137151721 
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020 |z 013235781X  |q (hbk. ;  |q alk. paper) 
020 |z 9780132357814  |q (hbk. ;  |q alk. paper) 
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050 4 |a HD9993.E452  |b E34 2009 
082 0 4 |a 658.4/0353  |2 22 
049 |a UAMI 
100 1 |a Edery, David,  |d 1976- 
245 1 0 |a Changing the game :  |b how video games are transforming the future of business /  |c David Edery and Ethan Mollick. 
260 |a Upper Saddle River, N.J. :  |b FT Press,  |c ©2009. 
300 |a 1 online resource (xv, 218 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and indexes. 
505 0 |a pt. I: Introduction. An introduction to games, and why they matter -- pt. II: Games and customers. Advertising "in" and "around" games ; Advergames ; Adverworlds, Second life, and blurred reality -- pt. III: Games and employees ; Better employees through gaming ; Three skills for an interconnected world ; Games and recruiting -- pt. IV: Games and the future of business. Games for work, games at work ; User innovation communities ; Why gamers are better than computers, scientists, and governments. 
588 0 |a Print version record. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Video games industry. 
650 0 |a Target marketing. 
650 6 |a Jeux vidéo  |x Industrie. 
650 6 |a Cibles (Marketing) 
650 7 |a Target marketing.  |2 fast  |0 (OCoLC)fst01143138 
650 7 |a Video games industry.  |2 fast  |0 (OCoLC)fst01740868 
700 1 |a Mollick, Ethan,  |d 1975- 
776 0 |z 013235781X 
776 0 |z 9780132357814 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780137151721/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a Askews and Holts Library Services  |b ASKH  |n AH37971624 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n cis23919395 
938 |a Internet Archive  |b INAR  |n changinggamehowv00eder 
994 |a 92  |b IZTAP