|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
OR_ocn297573641 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr unu|||||||| |
| 008 |
090109s2009 njua ob 001 0 eng d |
| 040 |
|
|
|a UMI
|b eng
|e pn
|c UMI
|d OCLCQ
|d MKN
|d LGG
|d COO
|d CEF
|d OCLCQ
|d B24X7
|d OCLCE
|d OCLCQ
|d OCLCF
|d IDEBK
|d OCLCQ
|d OCLCO
|d OCLCQ
|d YDX
|d AU@
|d OCLCO
|d OCLCA
|d INARC
|d EYM
|d VT2
|d UKAHL
|d OCLCO
|d LVT
|d OCLCO
|d OCLCQ
|
| 019 |
|
|
|a 294912047
|a 768086000
|a 961645509
|a 962612437
|a 993663649
|a 1058198815
|a 1060194173
|a 1083234930
|a 1097089283
|a 1150956813
|a 1194824049
|a 1202568640
|a 1227698221
|a 1240534445
|a 1302280223
|
| 020 |
|
|
|a 9780137010325
|
| 020 |
|
|
|a 013701032X
|
| 020 |
|
|
|a 0137142498
|q (print)
|
| 020 |
|
|
|a 9780137142491
|q (print)
|
| 020 |
|
|
|a 9780137010318
|q (e-book)
|
| 020 |
|
|
|a 0137010311
|
| 020 |
|
|
|a 9780137010301
|q (online)
|
| 020 |
|
|
|a 0137010303
|
| 020 |
|
|
|a 9781282628359
|q (online)
|
| 020 |
|
|
|a 1282628356
|
| 020 |
|
|
|a 9788131738450
|q (online)
|
| 020 |
|
|
|a 8131738450
|
| 029 |
1 |
|
|a CHBIS
|b 006150604
|
| 035 |
|
|
|a (OCoLC)297573641
|z (OCoLC)294912047
|z (OCoLC)768086000
|z (OCoLC)961645509
|z (OCoLC)962612437
|z (OCoLC)993663649
|z (OCoLC)1058198815
|z (OCoLC)1060194173
|z (OCoLC)1083234930
|z (OCoLC)1097089283
|z (OCoLC)1150956813
|z (OCoLC)1194824049
|z (OCoLC)1202568640
|z (OCoLC)1227698221
|z (OCoLC)1240534445
|z (OCoLC)1302280223
|
| 037 |
|
|
|a CL0500000030
|b Safari Books Online
|
| 042 |
|
|
|a dlr
|
| 050 |
|
4 |
|a HF5415.1265
|b .C37 2009
|
| 082 |
0 |
4 |
|a 658.8/72
|2 22
|
| 084 |
|
|
|a QP 650
|2 rvk
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Carter, Sandy,
|d 1963-
|
| 245 |
1 |
4 |
|a The new language of marketing 2.0 :
|b how to use ANGELS to energize your market /
|c Sandy Carter.
|
| 260 |
|
|
|a Upper Saddle River, N.J. :
|b IBM Press/Pearson,
|c Ã2009.
|
| 300 |
|
|
|a 1 online resource (xlii, 466 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a Part 1 -- A: Analyze here, there, and everywhere -- Listening and analyzing in the global world -- Segmentation in action : the Nortel case -- Globalization : Lenovo, Google, Unilever and IBM -- Part 2 -- N: Nail the strategy -- Fish where the fish are and use the right bait -- Relevance and roles : Forrester research -- Lightly branded : Eepybirb, the Coca-Cola company, and Mentos -- Corporate social responsibility : IBM's project green and Marks & Spencer -- Part 3 -- G: Go-to-market -- Break through the noise -- Influencer value : the IBM case study -- Part 4 -- E: Energize the ecosystem and market -- The new vessels -- Energize the channel with communities : OMG, Adobe and Rubicon consulting, and Harley-Davidson -- Virtual environments : the Coca-Cola company and IBM -- Widgets : the use of widgets at IBM -- Blogs : Midwest airlines and IBM -- Serious gaming : IBM's Innov8 -- Part 5 -- L: Leads and revenue -- Show me the money : a discussion with Google, the marketing leadership council, and marketingNPV -- Innovation, engagement, and business results : Adidas group, Conagra foods, Tellabs -- Marketing dashboards : IBM cognos -- Part 6 -- S: Scream through technology -- Screaming world changes -- Technology matters : IBM, Staples, Dell, and Myvirtualmodel -- Part 7 -- P: Putting it all together -- End-to-end example : IBM websphere and the SOA agenda, prolifics, and ascendant technology -- The top 10 don'ts and the marketing organization of the future.
|
| 506 |
|
|
|3 Use copy
|f Restrictions unspecified
|2 star
|5 MiAaHDL
|
| 533 |
|
|
|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2011.
|5 MiAaHDL
|
| 538 |
|
|
|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
|5 MiAaHDL
|
| 583 |
1 |
|
|a digitized
|c 2011
|h HathiTrust Digital Library
|l committed to preserve
|2 pda
|5 MiAaHDL
|
| 590 |
|
|
|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Web 2.0.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
6 |
|a Communication en marketing.
|
| 650 |
|
6 |
|a Web 2.0.
|
| 650 |
|
7 |
|a Communication in marketing.
|2 fast
|0 (OCoLC)fst00870196
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 (OCoLC)fst00977272
|
| 650 |
|
7 |
|a Web 2.0.
|2 fast
|0 (OCoLC)fst01743925
|
| 650 |
|
7 |
|a Marketing
|2 gnd
|
| 650 |
|
7 |
|a World Wide Web 2.0
|2 gnd
|
| 650 |
|
7 |
|a Marketing
|x Internet.
|2 shbe
|
| 776 |
0 |
|
|z 0137142498
|
| 776 |
0 |
|
|z 9780137142491
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780137010325/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH37818065
|
| 938 |
|
|
|a Books 24x7
|b B247
|n bkb00029172
|
| 938 |
|
|
|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n cis23903496
|
| 938 |
|
|
|a Internet Archive
|b INAR
|n newlanguageofmar00cart
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 14856709
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 18070418
|
| 994 |
|
|
|a 92
|b IZTAP
|
