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Be your own brand : a breakthrough formula for standing out from the crowd /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Berrett-Koehler,
2003, ©2002.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_ocn297556631 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 090109t20032002caua ob 001 0 eng d | ||
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| 024 | 3 | |a 9781576752722 | |
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| 029 | 1 | |a DEBSZ |b 35538907X | |
| 029 | 1 | |a HEBIS |b 291462162 | |
| 035 | |a (OCoLC)297556631 |z (OCoLC)1044218213 |z (OCoLC)1056387767 |z (OCoLC)1073048117 |z (OCoLC)1100829420 |z (OCoLC)1156928602 |z (OCoLC)1180298916 | ||
| 037 | |a CL0500000030 |b Safari Books Online | ||
| 050 | 4 | |a BF697 |b .M385 2003 | |
| 082 | 0 | 4 | |a 650.1 |2 21 |
| 049 | |a UAMI | ||
| 100 | 1 | |a McNally, David, |d 1946- | |
| 245 | 1 | 0 | |a Be your own brand : |b a breakthrough formula for standing out from the crowd / |c David McNally and Karl D. Speak. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, Calif. : |b Berrett-Koehler, |c 2003, ©2002. | ||
| 300 | |a 1 online resource (x, 148 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references (page 139) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable "brand promise." This blueprint for "personal branding" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out | |
| 542 | |f Copyright © Berrett-Koehler Publishers |g 2002 | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Identity (Psychology) | |
| 650 | 0 | |a Brand name products |v Miscellanea. | |
| 650 | 6 | |a Identité (Psychologie) | |
| 650 | 6 | |a Produits de marque |v Miscellanées. | |
| 650 | 7 | |a Identity (Psychology) |2 blmlsh | |
| 650 | 7 | |a Brand name products |x Miscellanea. |2 blmlsh | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
| 650 | 7 | |a Identity (Psychology) |2 fast |0 (OCoLC)fst00966892 | |
| 655 | 7 | |a Trivia and miscellanea. |2 fast |0 (OCoLC)fst01921748 | |
| 700 | 1 | |a Speak, Karl D., |d 1951- | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/1576752720/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n beyourownbrand00davi | ||
| 994 | |a 92 |b IZTAP | ||