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Measuring the user experience : collecting, analyzing, and presenting usability metrics /
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Morgan Kaufmann,
©2008.
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| Colección: | Morgan Kaufmann series in interactive technologies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.