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Creating the innovation culture : leveraging visionaries, dissenters and other useful troublemakers in your organization /
Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation. Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissente...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto ; New York :
J. Wiley & Sons,
©2001.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation. Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters, single-minded troublemakers who are difficult to manage and politically naive. Written by a leading international expert on change management, this groundbreaking book explores the vital link between the need for innovation in the e-business world and the new role of dissenters as agents for constructive. |
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| Descripción Física: | 1 online resource (x, 258 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470156711 0470156716 9780470739556 047073955X 9780470739563 0470739568 |