Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change /

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A critical roadmap that helps companies turn "future shock" into "future savvy."

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gordon, Adam, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2008.
Temas:
Business forecasting.
Strategic planning.
Industrial management.
Prévision commerciale.
Planification stratégique.
Gestion d'entreprise.
BUSINESS & ECONOMICS > Strategic Planning.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Recognizing forecast intentions
  • The quality of information : how good is the data?
  • Bias traps : how and why interpretations are spun
  • Zeitgeist and perception : how we can't escape our own mind
  • The power of user utility : how consumers drive and block change
  • Drivers, blockers, and trends
  • The limits of quantitative forecasting
  • A systems perspective in forecasting
  • Alternative futures : how it's better to be vaguely right than exactly wrong
  • Applying forecast filtering
  • Questions to ask of any forecast.

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