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A myth-breaking book that will redefine who marketers see as their most valuable customers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gronbach, Kenneth W.
Autor Corporativo: American Management Association
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2008.
Temas:
Target marketing > United States.
Consumer behavior > United States.
Marketing research > United States.
Demography > United States.
Cibles (Marketing) > États-Unis.
Consommateurs > Comportement > États-Unis.
Marketing > Recherche > États-Unis.
Démographie > États-Unis.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer behavior.
Demography.
Marketing research.
Target marketing.
United States.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A myth-breaking book that will redefine who marketers see as their most valuable customers.
Notas:Includes index.
Descripción Física:1 online resource (xvii, 266 pages) : illustrations
ISBN:9780814410172
0814410170
9780814401811
0814401813
1281757861
9781281757869
9786611757861
6611757864

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