Reshaping your business with Web 2.0 : using the new collaborative technologies to lead business transformation /

From blogs to social networks, Web 2.0 technologies and behaviours have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Casarez, Vince
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2009.
Colección:McGraw Hill professional.
Temas:
Technological innovations > Management.
Business enterprises > Technological innovations.
Web 2.0.
Information technology.
Electronic data processing.
Innovations > Gestion.
Entreprises > Innovations.
Technologie de l'information.
information technology.
BUSINESS & ECONOMICS > Structural Adjustment.
Websites.
Webservices.
Commerciële dienstverlening.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Foreword
  • Introduction
  • Part 1: The Behaviors
  • Participation Culture: Opportunities and Pitfalls
  • Many Voices: We're All Publishers
  • The Power of Crowds: Varieties of Collaboration
  • Social Networking: Discriminating Connectedness
  • Part 2: The Technologies
  • Mashups: A Behavior and a Technology
  • AJAX and Beyond: Merging the Desktop with the Web
  • The APIs: Interfaces and Ecosystems
  • Security and Compliance: Maintaining Control While Providing Flexibility
  • Part III: Best Practices
  • Putting Web 2.0 to Use in the Enterprise: Higher Value From Greater Participation
  • The Semantic Web: New Paradigms and the Future
  • References
  • Index.

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