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Reshaping your business with Web 2.0 : using the new collaborative technologies to lead business transformation /

From blogs to social networks, Web 2.0 technologies and behaviours have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Casarez, Vince
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2009.
Colección:McGraw Hill professional.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 0 0 |a Reshaping your business with Web 2.0 :  |b using the new collaborative technologies to lead business transformation /  |c Vince Casarez [and others]. 
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500 |a Title from PDF title page (viewed November 15, 2008). 
504 |a Includes bibliographical references (pages 231-239) and index. 
505 0 |a Foreword -- Introduction -- Part 1: The Behaviors -- Participation Culture: Opportunities and Pitfalls -- Many Voices: We're All Publishers -- The Power of Crowds: Varieties of Collaboration -- Social Networking: Discriminating Connectedness -- Part 2: The Technologies -- Mashups: A Behavior and a Technology -- AJAX and Beyond: Merging the Desktop with the Web -- The APIs: Interfaces and Ecosystems -- Security and Compliance: Maintaining Control While Providing Flexibility -- Part III: Best Practices -- Putting Web 2.0 to Use in the Enterprise: Higher Value From Greater Participation -- The Semantic Web: New Paradigms and the Future -- References -- Index. 
520 |a From blogs to social networks, Web 2.0 technologies and behaviours have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture of participation in the enterprise. You will find clear strategies for using these new technologies in a productive way to match business goals and provide measurable bottom line growth. 
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