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|a UAMI
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245 |
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|a Reshaping your business with Web 2.0 :
|b using the new collaborative technologies to lead business transformation /
|c Vince Casarez [and others].
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260 |
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|a New York :
|b McGraw-Hill,
|c ©2009.
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|a 1 online resource
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|a McGraw Hill professional
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|a Title from PDF title page (viewed November 15, 2008).
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504 |
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|a Includes bibliographical references (pages 231-239) and index.
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505 |
0 |
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|a Foreword -- Introduction -- Part 1: The Behaviors -- Participation Culture: Opportunities and Pitfalls -- Many Voices: We're All Publishers -- The Power of Crowds: Varieties of Collaboration -- Social Networking: Discriminating Connectedness -- Part 2: The Technologies -- Mashups: A Behavior and a Technology -- AJAX and Beyond: Merging the Desktop with the Web -- The APIs: Interfaces and Ecosystems -- Security and Compliance: Maintaining Control While Providing Flexibility -- Part III: Best Practices -- Putting Web 2.0 to Use in the Enterprise: Higher Value From Greater Participation -- The Semantic Web: New Paradigms and the Future -- References -- Index.
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520 |
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|a From blogs to social networks, Web 2.0 technologies and behaviours have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture of participation in the enterprise. You will find clear strategies for using these new technologies in a productive way to match business goals and provide measurable bottom line growth.
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590 |
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|a O'Reilly
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650 |
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|a Technological innovations
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|a Business enterprises
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|a Web 2.0.
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|a Electronic data processing.
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|a information technology.
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|a BUSINESS & ECONOMICS
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|a Websites.
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700 |
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|a Casarez, Vince.
|
776 |
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|i Print version:
|t Reshaping your business with Web 2.0.
|d New York : McGraw-Hill, ©2009
|z 0071600787
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