Reshaping your business with Web 2.0 : using the new collaborative technologies to lead business transformation /

From blogs to social networks, Web 2.0 technologies and behaviours have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Casarez, Vince
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2009.
Colección:McGraw Hill professional.
Temas:
Technological innovations > Management.
Business enterprises > Technological innovations.
Web 2.0.
Information technology.
Electronic data processing.
Innovations > Gestion.
Entreprises > Innovations.
Technologie de l'information.
information technology.
BUSINESS & ECONOMICS > Structural Adjustment.
Websites.
Webservices.
Commerciële dienstverlening.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:From blogs to social networks, Web 2.0 technologies and behaviours have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture of participation in the enterprise. You will find clear strategies for using these new technologies in a productive way to match business goals and provide measurable bottom line growth.
Notas:Title from PDF title page (viewed November 15, 2008).
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references (pages 231-239) and index.
ISBN:9780071643665
0071643664

Ejemplares similares