Tabla de Contenidos:
  • Machine derived contents note: Acknowledgments vii
  • Prequel: What You Need to Know
  • Before You Read This Book xi
  • Introduction to the Second Edition xix
  • PART ONE: Who's in Your Generation Mix Today?
  • W hat You Can Expect 1
  • Chapter 1. The Schwarzkopf Generation:
  • Take Charge and Do What's Right 3
  • Chapter 2. Baby Boomers:
  • Trendsetters to the End 21
  • Chapter 3. Generation X:
  • W hat's the Deal Today? 39
  • Chapter 4. Generation Y: We're Here Today! 55
  • Chapter 5. Bridging the Generationa
  • (Mis)Understanding Gap 81
  • PART Two: What Does It Take to Become a
  • Great Gen Mix Manager?
  • W hat You Can Expect 95
  • Chapte 6. Focus: It's All About the Work 97
  • Chapter 7. Communicate Just-in-Time,
  • A ll the Tim e 113
  • Chapter 8. Customize! C CustomizeCustomize 141
  • PART THREE: From Retirees to Teens:
  • Four Opportunities for the Taking
  • W hat You Can Expect 161
  • Chapter9. Turning Gray to Gold: How to Mine
  • the Riches in Seasoned Talent 163
  • Chapter 10. Heading Off the Midlevel
  • Leadership Crisis: Who's
  • Going to Take Charge? 81
  • Chapter 11. Managing Your Parents-
  • or Grandparents: You're in
  • Good Com pany 201
  • Chapter 12. Teaching Teens How to Serve
  • Your Customers: How Well Are
  • You Doing? 219
  • Conclusion: What You Need to Know
  • After You Read This Book 229
  • Recommended Resources 231.