Eric Sink on the business of software /

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"Eric Sink on the Business of Software" is a book on computers/software.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sink, Eric
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : New York : Apress ; Distributed to the Book trade worldwide by Springer-Verlag, 2006.
Colección:Expert's voice.
Temas:
Computer software industry.
Computer software industry > Management.
Logiciels > Industrie.
Logiciels > Industrie > Gestion.
REFERENCE > General.
Informatique.
Computer software industry
Computer software industry > Management
programmeren
programming
computerwetenschappen
computer sciences
Information and Communication Technology (General)
Informatie- en communicatietechnologie (algemeen)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part 1. Entrepreneurship. What is a small ISV?
  • Whining by a barrel of rocks
  • Starting your own company
  • Finance for geeks
  • Exploring micro-ISVs
  • First report from my micro-ISV
  • Make more mistakes
  • Part 2. People. Small ISVs: you need developers, not programmers
  • Geeks rule and MBAs drool
  • Hazards of hiring
  • Great hacker!= Great hire
  • My comments on "hitting the high notes"
  • Career calculus
  • Part 3. Marketing. Finding a product idea for your micro-ISV
  • Marketing is not a post-processing step
  • Choose your competition
  • Act your age
  • Geek gauntlets
  • Be careful where you build
  • The game is afoot
  • Going to a trade show
  • Magazine advertising guide for small ISVs
  • Part 4. Sales. Tenets of transparency
  • Product pricing primer
  • Closing the gap, part 1
  • Closing the gap, part 2
  • Just do it.

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