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Advanced presentations by design : creating communication that drives action /
"Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Pfeiffer,
©2008.
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| Colección: | Pfeiffer essential resources for training and HR professionals.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Dedication
- Copyright
- Contents
- Foreword
- Acknowledgments
- Introduction
- Why Do We Need to Reinvent the Way We Design Presentations?
- How to Reinvent Your Presentation: The Extreme Presentation Method
- Where to Start ...
- How This Book Is Different from All Other Presentation Books
- What This Book Is-and Is Not-About
- The Structure of This Book
- Part I: Politics and Metrics
- Chapter 1: Understanding What Types of Communication Will Be Most Effective for Your Audience
- Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience
- How to Estimate Your Audience's Personality Types
- How to Match Your Presentation Design to Different Personality Types in the Same Audience
- Additional Information About Your Audience
- Chapter 2: Setting a Measurable Objective for Your Presentation
- Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation
- The Typical-and Wrong-Way to Set Presentation Objectives
- Developing Effective Presentation Objectives
- The Curse of the "Update" Presentation
- How Do You Know Whether You Have Set the Right Objectives?
- Part II: Logic
- Chapter 3: Articulating the Audience's Business Problem and Your Proposed Solution to It
- Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving
- Why Discuss Problem Solving in a Book About Presentation Design?
- Choosing the Right Problem
- Crafting Your Solution
- Chapter 4: Marshalling Your Evidence
- Step 4: List All the Information That You Think You May Need to Include in Your Presentation
- What Kinds of Evidence Should You Include?
- Is There Any Kind of Evidence That You Should Exclude?
- Where Do You Find All This Evidence?
- Part III: Rhetoric
- Chapter 5: Assembling the Anecdotes That Will Illustrate Your Evidence
- Step 5: Identify Brief Anecdotes That Highlight Your Most Important Points
- What Kinds of Stories Should You Use in Your Presentation?
- How to Tell a Story Using the Seven Basic Plots
- Where to Find Useful Stories
- Chapter 6: Sequencing Your Evidence
- Step 6: Sequence Your Information So That It Tells a Compelling Story
- The Structure of All Effective Stories
- Using the S. Co. R.E.
- Method to Sequence Your Evidence
- What to Do with What Doesn't Fit into Your Storyline-The Role of the Appendix
- Part IV: Graphics
- Chapter 7: Visual Presentation Elements
- Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation
- What Kinds of Graphics Should You Use?
- How Do You Decide Which Type of Chart Will Best Communicate Your Data?
- Which Type Fonts and Sizes Should You Use?
- Should You Use Bullet Points, Color, Animation, Transitions, or Animation?
- Chapter 8: Laying Out All the Elements on Each Page
- Step 8: Create Slides That Communicate Your Information Concisely and Effectively
- How to Make Sure That Your Slide Layout Reinforces the Main Message of the Slide
- How to Design Effective Ballroom Style Presentations
- How to Design Effective Conference Room Style Presentations
- When to Use Multiple Presentation Idioms in the Same Presentation
- How Much Detail to Put on Each Slide
- How to Avoid Bad Detail ("Chartjunk")
- How Much Text to Put on Each Slide
- Whether to Combine Graphics.