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Advertising in tourism and leisure /
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, ev...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann,
2000.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Front Cover; Advertising in Tourism and Leisure; Copyright Page; Contents; Acknowledgements; List of figures; List of plates; List of tables; Abbreviations; Part One: Advertising Creation; Chapter 1. Understanding tourism and leisure advertising; Chapter 2. What makes good advertising?; Chapter 3. Planning the complete campaign; Chapter 4. Advertising research; Part Two: Advertising Challenges; Chapter 5. The dynamic advertising environment; Chapter 6. Matching markets and advertising appeals; Chapter 7. Creativity and advertising opportunities; Part Three: Advertising Brands.