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Customer data integration : reaching a single version of the truth /
Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Dyché, Jill. | |
| 245 | 1 | 0 | |a Customer data integration : |b reaching a single version of the truth / |c Jill Dyché, Evan Levy. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2006. | ||
| 300 | |a 1 online resource (xxvi, 294 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on. | ||
| 505 | 0 | |a Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations |x Data processing. | |
| 650 | 0 | |a Data warehousing. | |
| 650 | 6 | |a Entrepôts de données (Informatique) | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Data processing. |2 fast |0 (OCoLC)fst00885537 | |
| 650 | 7 | |a Data warehousing. |2 fast |0 (OCoLC)fst00888026 | |
| 700 | 1 | |a Levy, Evan. | |
| 776 | 0 | 8 | |i Print version: |a Dyché, Jill. |t Customer data integration. |d Hoboken, N.J. : John Wiley & Sons, ©2006 |z 0471916978 |w (DLC) 2006013003 |w (OCoLC)67392786 |
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