Africa rising : how 900 million African consumers offer more than you think /

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mahajan, Vijay
Otros Autores: Gunther, Robert E., 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Wharton School Pub., ©2009.
Temas:
Investments, Foreign > Africa.
International business enterprises > Africa.
Investissements étrangers > Afrique.
Entreprises multinationales > Afrique.
Commerce
Economic history
International business enterprises
Investments, Foreign
Africa > Commerce.
Africa > Economic conditions.
Afrique > Commerce.
Afrique > Conditions économiques.
Africa
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Baking bread in Zimbabwe
  • Africa is richer than you think
  • The power of Africa two
  • Harnessing the Hanouti: opportunities in organizing the market
  • Building Mama Habiba an ice factory: opportunities in infrastructure
  • Running with the cheetah generation: opportunities in the world's most youthful market
  • Hello to Nollywood: opportunities in media and entertainment
  • Coming home: opportunities in the African diaspora
  • Conclusion: Ubuntu market.

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