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Conversational capital : how to create stuff people will love to talk about /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Cesvet, Bertrand, 1964-
Autor Corporativo:	Sid Lee (Firm)
Otros Autores:	Babinski, Tony, Alper, Eric, 1985-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Upper Saddle River, N.J. : FT Press, ©2009.
Temas:	Branding (Marketing) Stratégie de marque. branding.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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