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Branded customer service : the new competitive edge /
The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Berrett-Koehler,
©2004.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 050 | 4 | |a HF5415.5 |b .B3667 2004 | |
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| 082 | 0 | 4 | |a 658.8/12 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Barlow, Janelle, |d 1943- | |
| 245 | 1 | 0 | |a Branded customer service : |b the new competitive edge / |c Janelle Barlow and Paul Stewart. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Berrett-Koehler, |c ©2004. | ||
| 300 | |a 1 online resource (xii, 259 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references (pages 243-2445) and index. | ||
| 505 | 0 | |a Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors. | |
| 520 | |a The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service. | ||
| 546 | |a English. | ||
| 542 | |f Copyright © 2004 Janelle Barlow, Ph. D., and Paul Stewart. |g 2004 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Business names. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 4 | |a Marketing & Sales. | |
| 650 | 4 | |a Commerce. | |
| 650 | 4 | |a Business & Economics. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Raison sociale. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
| 650 | 7 | |a Business names. |2 fast |0 (OCoLC)fst00842797 | |
| 650 | 7 | |a Customer services. |2 fast |0 (OCoLC)fst00885545 | |
| 650 | 1 | 7 | |a Klantenservice. |2 gtt |
| 650 | 1 | 7 | |a Merknamen. |2 gtt |
| 653 | |a Branding | ||
| 700 | 1 | |a Stewart, Paul, |d 1966- | |
| 776 | 0 | 8 | |i Print version: |a Barlow, Janelle, 1943- |t Branded customer service. |b 1st ed. |d San Francisco, CA : Berrett-Koehler, ©2004 |z 9781576754047 |w (DLC) 2004047605 |w (OCoLC)54906181 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/1576752984/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a EBSCOhost |b EBSC |n 290805 | ||
| 938 | |a Internet Archive |b INAR |n brandedcustomers00jane | ||
| 938 | |a YBP Library Services |b YANK |n 3072418 | ||
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