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The language of success : business writing that informs, persuades, and gets results /
Master the elusive art of clear, concise, and effective writing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
[2008]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- 1. Introduction
- Where we're going and why the trip is worth taking
- Igniting firestorms
- Screaming in print
- Living in the midst of revolution
- Eight tips for creating successful e-mail
- Moving beyond the mechanical
- 2. The problem : how fluff, guff, geek, and weasel ruin your writing
- Language : the medium of business
- The language of success
- Four languages that don't work
- Fluff
- Guff
- Geek
- Weasel
- Is clear writing a lost art?
- 3. The principles : modern methods in business writing
- Write the way you speak
- Respect the medium
- The core principles of the language of success
- Clarity
- Conciseness
- Correctness
- Suitability for the audience
- Suitability for the purpose
- Purposes and patterns for the whole message
- Writing to inform
- Writing to evaluate
- Writing to persuade
- 4. The practice : real-world applications of the language of success
- Writing to inform
- Simple announcements
- Giving instructions
- Answering questions
- Project updates and summaries
- Clarifying information
- Writing to evaluate
- Comparison and contrast
- Definition and classification
- Offering an informed opinion
- Competitive analysis
- Performance appraisals
- Writing to motivate
- Making a request
- Instructing
- Reprimanding
- Communicating with employees : morale
- Communicating with suppliers : responsiveness
- Communicating with customers : loyalty
- Communicating with investors : commitment
- Communicating bad news
- Writing to persuade
- Cold call messages, introducing yourself and your company
- Setting a meeting
- Following up from a meeting
- Announcing a new product or service
- Responding to a request for information
- Checking on customer satisfaction
- Nurture messages
- Recommendations and proposals
- Presenting a new idea to management or colleagues
- 5. Your potential.