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The language of success : business writing that informs, persuades, and gets results /
Master the elusive art of clear, concise, and effective writing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
[2008]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Sant, Tom. | |
| 245 | 1 | 4 | |a The language of success : |b business writing that informs, persuades, and gets results / |c Tom Sant. |
| 264 | 1 | |a New York : |b AMACOM, |c [2008] | |
| 300 | |a 1 online resource | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a 1. Introduction -- Where we're going and why the trip is worth taking -- Igniting firestorms -- Screaming in print -- Living in the midst of revolution -- Eight tips for creating successful e-mail -- Moving beyond the mechanical -- 2. The problem : how fluff, guff, geek, and weasel ruin your writing -- Language : the medium of business -- The language of success -- Four languages that don't work -- Fluff -- Guff -- Geek -- Weasel -- Is clear writing a lost art? -- 3. The principles : modern methods in business writing -- Write the way you speak -- Respect the medium -- The core principles of the language of success -- Clarity -- Conciseness -- Correctness -- Suitability for the audience -- Suitability for the purpose -- Purposes and patterns for the whole message -- Writing to inform -- Writing to evaluate -- Writing to persuade -- 4. The practice : real-world applications of the language of success -- Writing to inform -- Simple announcements -- Giving instructions -- Answering questions -- Project updates and summaries -- Clarifying information -- Writing to evaluate -- Comparison and contrast -- Definition and classification -- Offering an informed opinion -- Competitive analysis -- Performance appraisals -- Writing to motivate -- Making a request -- Instructing -- Reprimanding -- Communicating with employees : morale -- Communicating with suppliers : responsiveness -- Communicating with customers : loyalty -- Communicating with investors : commitment -- Communicating bad news -- Writing to persuade -- Cold call messages, introducing yourself and your company -- Setting a meeting -- Following up from a meeting -- Announcing a new product or service -- Responding to a request for information -- Checking on customer satisfaction -- Nurture messages -- Recommendations and proposals -- Presenting a new idea to management or colleagues -- 5. Your potential. | |
| 520 | |a Master the elusive art of clear, concise, and effective writing. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a Business communication. | |
| 650 | 6 | |a Style commercial. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Business communication. |2 fast |0 (OCoLC)fst00842419 | |
| 650 | 7 | |a Business writing. |2 fast |0 (OCoLC)fst00842936 | |
| 776 | 0 | 8 | |i Print version: |t Language of success. |d New York : AMACOM, ©2008 |z 9780814474730 |w (DLC) 2007038999 |
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