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Influencer : the power to change anything /

"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influenc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Patterson, Kerry, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, 2008.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • You're an influencer
  • Find vital behaviors
  • Change the way you change minds
  • Make the undesirable desirable : personal motivation
  • Surpass your limits : personal ability
  • Harness peer pressure : social motivation
  • Find strength in numbers : social ability
  • Design rewards and demand accountability : structural motivation
  • Change the environment : structural ability
  • Become an influencer.