Google Analytics 2.0 /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ledford, Jerri L., Tyler, Mary E., 1970- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley, ©2007.
Temas:
Google Analytics.
Google Analytics
Internet searching > Statistical services.
Web usage mining > Computer programs.
Internet users > Statistics > Data processing.
Recherche sur Internet > Services statistiques.
Analyse du comportement des internautes > Logiciels.
Internautes > Statistiques > Informatique.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet users
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. 1. Basic analytics
  • Ch. 1. Why analytics?
  • Ch. 2. Analytics and AWStats
  • Ch. 3. Yes! More AWStats!
  • pt. 2. Setting up Google analytics
  • Ch. 4. Getting started
  • Ch. 5. The settings dashboard
  • Ch. 6. Filtering your data
  • Ch. 7. Using analytics goals
  • Ch. 8. AdWords integration
  • Ch. 9. Advanced topics
  • pt. 3. The dashboards
  • Ch. 10. The new dashboard
  • Ch. 11. Setting date ranges
  • pt. 4. All reports : visitors
  • Ch. 12. Visitors overview
  • Ch. 13. Visitor trending
  • Ch. 14. Visitor loyalty
  • Ch. 15. Browser capabilities
  • Ch. 16. Network properties
  • Ch. 17. User defined
  • pt. 5. All reports : traffic sources
  • Ch. 18. Traffic sources
  • Ch. 19. AdWords
  • Ch. 20. Additional traffic reports
  • pt. 6. All reports : content
  • Ch. 21. Content overview
  • pt. 7. All reports : goals
  • Ch. 22. Goals overview
  • pt. 8. All reports : e-commerce
  • Ch. 23. E-commerce
  • Ch. 24. Product performance
  • Ch. 25. More e-commerce reports.

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