Record label marketing /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hutchison, Thomas W. (Thomas William)
Otros Autores: Macy, Amy, Allen, Paul, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press, ©2006.
Temas:
Music trade.
Sound recordings > Marketing.
Sound recording industry.
Musique > Industrie.
MUSIC > Business Aspects.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Marketing concepts and definitions
  • Markets, market segmentation and consumer behavior
  • The U.S. industry numbers
  • Record label operations
  • The profit and loss statement
  • SoundScan and the music business
  • How radio works
  • Charts, airplay and promotion
  • Publicity of recorded music
  • Advertising in the recording industry
  • Distribution
  • The music retail environment
  • Grassroots marketing
  • Internet marketing
  • Music videos
  • The international recording industry
  • Tour support and promotional touring
  • Special products and special markets
  • Marketing research
  • The recording industry of the future
  • The marketing plan
  • DeMand de world over.

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